If the distribution of letters and 'words' is random, the reader will not be distracted from making a neutral judgement on the visual impact and readability of the typefaces (typography), or the distribution of text on the page (layout or type area).
This prevents repetitive patterns from impairing the overall visual impression and facilitates the comparison of different typefaces. Furthermore, it is advantageous when the dummy text is relatively realistic so that the layout impression of the final publication is not compromised.
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